I’m Benjamine, founder of " BC Studio ", a freelance Image Art Director.
Former Image Art Director at Lacoste, I now collaborate with brands and agencies on the creation of strong, contemporary, and meaningful visual worlds.

My approach is deeply image- and storytelling-driven: each project is conceived as a global narrative.
I bring these universes to life through beautiful, bold, and impactful imagery, supported by a modern storytelling, blending aesthetics, artistic sensitivity, and innovation, with particular attention paid to detail, coherence, and the quality of execution.

I also develop AI-assisted image projects, approached as a creative tool in its own right, enabling the exploration of new visual languages and expanding the field of creative possibilities.

I work across image art direction as well as branding and visual identity, closely connected to brand strategy, positioning, and desirability.